Political Marketing Strategy

The Evolution of Election Campaigns

Indian Politics has gone through some massive changes, especially in Election Campaigns. Back in the days, politicians had limited mediums and on top of that those medium also had their own limitations.

We are talking about the era where there was nothing called internet but now things have changed. Nowadays you can see how politicians are utilizing these modern mediums in their political marketing strategy. This is a lesson for any person who has lost his relevancy due to lack of foresight. Study the 2019’s Loksabha Election, if you want to see an example of how technology can be utilized for political benefits.

If you are someone who wants to build a long-lasting career in politics then you need to include these changes in your political marketing strategy. You need to look at it as necessary changes rather than options.

So without wasting any time, let’s take a look at the Evolution of Political Marketing Strategy

1. Social Media – The Brahmastra

We have already written a separate blog stating The Impact of Social Media on Indian Politics. This medium has been a revolutionary in the process of how politician used to connect with their audience. Platforms like Facebook, Twitter, Instagram, etc. are the gateway to reach your audience’s mind. In short span of time, these platforms have become the unavoidable part of campaign strategy. There are some big political figures which are utilizing these platforms at full extent. This is the Bramhastra of any modern political campaign strategy.

2. Website- A Token of Trust

Website is not anything new but politicians used to avoid it. But now they have started recognizing its importance. Why? India is soon to become the biggest Internet Consumer and with this rising numbers, Indians are also becoming more mature surfers. Taking a look at the website before putting trust on any brand, organization or public figure is the normal routine of any smart surfer. Having a website is the symbol of trust and your score of trust increases if someone discovers your website.

3. WhatsApp Marketing- The Trend

WhatsApp is officially the biggest instant messaging app in the world and its importance in Indian Market is undeniable. From college students to mature adults this is an app everyone got. Where Facebook is a broader approach to tap your audience, WhatsApp is more of a personal way to reach your audience. This app brings limitless opportunity to maximize the reach of your political campaign.

4. SMS Marketing- Forever Classic

Now you must be thinking that in the era of WhatsApp domination who uses SMS, then you are wrong. Maybe WhatsApp is the biggest medium but no media will ever surpass the authenticity of SMS. The ratio of keeping SMS unread is really low. Along with E-mail, SMS is the best formal medium of communication. So, while forming your political campaign strategy provide a special emphasis on SMS campaign because it will definitely bring noticeable results.

All these above interventions came into existence in the last 10 years and made a huge impact already. Anyone has a little insight about Politics know how important election campaigns are and if you want to adapt to these changes you can contact us.

We Trivoli Consultancy are the Best Political Digital Marketing Agency in Mumbai. We know how to utilize these Social Media Platforms for your benefits. We have a team who has managed some really successful campaigns in the past with the help of digital political marketing strategy and their experience is the reason why we call ourselves the Best Political Consulting Firm in Mumbai.

Best Political Firm in India

The Impact of Social Media on Indian Politics

Nowadays you can see how the Social Media is making a huge impact in Indian Politics and there are lot of Political Consulting Firms in India. We Trivoli Consultancy are Political Digital Marketing Agency and the leading Political Consulting Firm in India. The Internet has brought people closer in terms of communication and the world has started looking smaller. With new innovations emerging from every corner of the world, communication and interaction have graduated to a whole new level converting the distance measurement units from kilometers to few clicks. Businesses are making more revenue through online sales and people are sharing moments through internet video calls. People are always connected to the internet through one or the other medium.

Digital media has given a new face to internet users. Communication is easier, sharing things are hassle-free and building network is just a matter of one content. This advanced era of communication has left no-one excluded, not even the political parties, whose course of work is mostly offline. The impact of Social Media on Indian Politics is undeniable. Right from building your political identity online to reaching out to the audience to create an online reputation, social media has turned out to be a game changer for politicians. This is the time when Political Digital Marketing Agencies in India started making their ways. For a long-lasting positive impact on the people, an effective presence on the internet is as necessary as offline presence. Let’s discuss point-wise how digital media helps you in your political career

1. Virtual Identity
A few years ago, Digital Mediums came into play and it started making its impact on every sector. Politics is also not an exception, these mediums are the most effective and easiest tool to target youth generation, where teenagers spending most of the time scrolling on their devices. You can definitely see the impact in the last few elections, big leaders are making full use of technology to create a buzz about themselves. The art of promoting yourself and your work is the same but tools have changed. Back in the day television and newspaper were the tools to get in the spotlight now there are easier ways available. These mediums give you the opportunity to build a virtual identity, increase your reach and catch up with the trends.

2. Regular Updates
When you are into politics, you know how much important it is to keep everyone updated about all your activities. This is something which helps to create and enhance your public image. If you are doing some activity and you are not showing to anyone then on the political aspect it will not be beneficial. For this purpose, there are some Political Consultancy Firms in India which can help you to capture your work and make it viewable on digital platforms.

3. Opportunity for Recognition
These platforms not only help you to build an identity in front of your audience but it is a tool which can help you to grab the attention of supreme leaders. While everyone is utilizing technology to share content, it’s difficult to stand out, but a relevant and meaningful content is a key to catch attention and to create this kind of content you need a guidance of a Political Digital Marketing Agency. It will definitely help you to get recognition from big leaders.

The impact of Social Media on Indian Politics is real sodon’t overlook the most important aspect of creating your political identity. Adapt social media and experience an accelerated growth in your political career with Trivoli Consultancy which is the Best Political Firm in India.

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